what is social fundraising?
Social fundraising is the process of fundraising using social networks to solicit contributions from many clusters of connected people to raise money for a cause. Traditionally, fundraising has involved face to face solicitations by a paid professional or volunteer for the organization trying to raise funds.
Today, social fundraising has taken a new direction by utilizing an array of online tools, readily available, to expand the reach of non-profits in multiple paths simultaneously. Social networking takes fundraising soliciting off of one individual and puts it into the hands of the non-profit's community and supporters. The process of soliciting donations, with online social fundraising tools, enables a non-profit to leverage their entire community of members and volunteers to publicize a campaign or event, and solicit donations from their friends, family and colleagues.
the benefits of social networking fundraising
- Provides the means for broader and deeper reach to potential donors.
- Allows for rapid promotion of campaign(s) and/or event(s).
- Allows the organization's fundraising staff person or chair to quickly adjust campaigns for unparalleled flexibility.
- Enables efficient collection of donor data for management and status reporting.
- Saves money and time spent on individual meetings and calls.
- Provides a convenient way for a donor to make a donation online at any time.
- Provides a means to increase relationship building.
- Strong connection to the cause.
- Affiliation with the non-profit.
- Interest in the event (run, walk, swim).
- Relationship with the event organizer or event director.