Best Practices for Giving Tuesday

Come mid-November, the holiday season is on its way. It’s a time for reflection and a time for giving to loved ones. It’s also nearing the end of the financial year when giving donations is on people’s minds.
Following the consumerism of the holiday buying period, #GivingTuesday, which falls out this year on November 28th, was launched to promote giving to others and the community. After 4 years of success, #GivingTuesday has become an official donation day for non-profits, and is an opportunity too good to ignore.   
#GivingTuesday is primarily an online initiative, driven by the huge utilization of social media and mobile devices. The first step is to make sure you have a clear mobile donation interface and social media presence. It can also be beneficial if you find a matching donor willing to help increase the funds.
Even if you haven’t started yet to implement a #GivingTuesday fundraising campaign, there’s a lot you can still do to get your organization on the map and take advantage of this day:
  • Create a campaign that is different from your annual one, with a shorter time frame and goal
  • Explain why your organization needs funds by the year’s end
  • Add your organization’s name to the official #GivingTuesday page
  • Promote your campaign on social media using your unique hashtag and #givingtuesday
  • Make sure the fundraising landing page is easily shareable via social media with a mobile responsive design
  • Encourage donors to tag their friends and share your campaign donation via social media
  • Include the opportunity to take an #unselfie, which features the campaign cause on camera instead of a face
Good luck in implementing your #GivingTuesday campaign.

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